why should the act of wrapping two polycarbonate (read: plastic) pens in a brown envelope
and securing them with care and a piece of red tape
when no wrappings were required
be viewed as a new-age-post-sale-customer-retention-luxury-value gimmick?
should we not stretch ourselves beyond the ordinary everyday
to make the seemingly mundane seem less so?
the bright signs and well-lit displays
I might previously have seen as being pointlessly materialistic are now
easily, breathtaking reminders of the beauty of human ingenuity.
we will stop at nothing.
the fact that we can do it,
is reason enough to perform an act