why should the act of wrapping two polycarbonate (read: plastic) pens in a brown envelope
and securing them with care and a piece of red tape
when no wrappings were required
be viewed as a new-age-post-sale-customer-retention-luxury-value gimmick?
should we not stretch ourselves beyond the ordinary everyday
to make the seemingly mundane seem less so?
~
the bright signs and well-lit displays
I might previously have seen as being pointlessly materialistic are now
easily, breathtaking reminders of the beauty of human ingenuity.
~
we will stop at nothing.
the fact that we can do it,
is reason enough to perform an act
isn’t it?
nor of the west 
So beautiful!
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